‘Value-driven activities’ will reduce ad expenses
27 May 2013
The Tourism Authority of Thailand (TAT) is adjusting this year’s marketing strategy to promote “value-driven activities” with the aim of boosting sustainable tourism.
Marketing 3.0 as initiated by the marketing expert Philip Kotler to encourage tourists to share tourism experiences on social media and the internet and be more responsible when visiting destinations. After the success of its cooking class promotion last year, the TAT will promote Thai boxing, homestays and mahout life this year to provide real-life experiences.
For the mass market, the TAT will offer via travel agents promotions for new tourist destinations to lure frequent travellers, expanding the tourist market to secondary cities.
For India, it will maintain its focus on high-end markets such as weddings and film production. As well, it will use celebrity marketing to penetrate the golf market.
Read more at:
http://www.bangkokpost.com/
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